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Nov 21, 2024
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2016-2017 Graduate Course Catalog [ARCHIVED CATALOG]
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ADV 523 - Digital Branding and StrategyS.I. Newhouse School of Public Communications
3 credit(s) At least 1x fall or spring
Crosslisted with: ICC 523
Examines the transformative role that digital media (websites, social networks, blogs, wikis, mobile) have on the advertising industry. How consumers are reached and interpret the message from these digital platforms.
PREREQ: ADV 307 OR ADV 604
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