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Nov 24, 2024
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2016-2017 Undergraduate Course Catalog [ARCHIVED CATALOG]
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MAR 455 - Marketing CommunicationsMartin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Management of marketing communications. Topics include budgets, planning campaigns, controlling impact and coordinating information flows.
PREREQ: MAR 255 OR MAR 301
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