Martin J. Whitman School of Management 3 credit(s) Every semesterMarketing as a major business function and social process. Analysis of market forces. Marketing opportunities. Determination of price, product, distribution, promotion, and organization policies required to control and fulfill planned marketing programs. PREREQ: ECN 203 AND (MAS 261 OR MAT 122 OR MAT 221) COREQ: FIN 256 AND SCM 265