2016-2017 Undergraduate Course Catalog 
    
    Mar 28, 2024  
2016-2017 Undergraduate Course Catalog [ARCHIVED CATALOG]

ADV 523 - Digital Branding and Strategy

S.I. Newhouse School of Public Communications
3 credit(s) At least 1x fall or spring
Crosslisted with: ICC 523 
Examines the transformative role that digital media (websites, social networks, blogs, wikis, mobile) have on the advertising industry. How consumers are reached and interpret the message from these digital platforms.
PREREQ: ADV 307  OR ADV 604