2016-2017 Undergraduate Course Catalog 
    
    May 27, 2024  
2016-2017 Undergraduate Course Catalog [ARCHIVED CATALOG]

ADV 206 - Advertising Practice in a Diverse Society

S.I. Newhouse School of Public Communications
3 credit(s) Every semester
Introduce students to the role of advertising in business. Students will learn basic concepts, regulations, ethics, and diversity associated with advertising as well as how advertising fits into the marketing structure of most industries.