2014-2015 Undergraduate Course Catalog 
    
    Dec 01, 2024  
2014-2015 Undergraduate Course Catalog [ARCHIVED CATALOG]

RMT 301 - Retailing Fundamentals

3 credit(s) Every semester
Retail mix: location, layout, organization, merchandise, pricing, customer services, sales promotion, and consumer trends. Retail research introduced through examination of target market and demographics.