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Dec 03, 2024
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2014-2015 Undergraduate Course Catalog [ARCHIVED CATALOG]
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MAR 444 - New Product Management3 credit(s) At least 1x fall or spring
The product innovation process. Learning how managers can best use models and analytical tools to improve decision-making in the development, launch, and management of new products.
PREREQ: MAR 255 OR MAR 301
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