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Mar 01, 2025
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2014-2015 Undergraduate Course Catalog [ARCHIVED CATALOG]
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MAR 407 - Sales Management in B2B Markets3 credit(s) At least 1x fall or spring
This course covers managing a sales force and a firm¿s selling effort. Topics include strategic planning, designing and developing a sales force, managing major accounts , sales marketing alignment and how sales people create value.
PREREQ: MAR 255 OR MAR 301
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