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May 02, 2024
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2014-2015 Undergraduate Course Catalog [ARCHIVED CATALOG]
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ICC 306 - Applied Research in Content Management3 credit(s) At least 1x fall or spring
Double Numbered with: ICC 606
Students learn and use software tools such as site analytics, tracking code, and the PageRank algorithm to manage search engine results and online traffic. Emphasis on theoretical basis of web traffic aggregation and SEO principles. Additional work required of graduate students.
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