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May 02, 2024
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2014-2015 Undergraduate Course Catalog [ARCHIVED CATALOG]
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ADV 345 - Economics, Persuasion,and the Global Marketplace3 credit(s) At least 1x fall or spring
Double Numbered with: ADV 645
Persuasive communications’ impact on and relationship to society. Evaluation of effects of advertising on national and global economies. Critical evaluation of persuasive appeals. Discussion of marketing to children, political persuasion, alcohol and tobacco promotion. Additional work required of graduate students.
PREREQ: COM 107
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