MMI 425 - Advanced Media Business

S.I. Newhouse School of Public Communications
3 credit(s) At least 1x fall or spring

Double Numbered with MMI 625
How tech-empowered consumers and data are reshaping the roles of big brands, big tech, and big media, including: TV, streaming, film, audio, gaming, print, online, web3, NFTs, blockchain, the metaverse, AR/MR/VR, and beyond. Additional work is required of graduate students.

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