Marketing Management
Contact Office of Undergraduate Programs, 215 Whitman School of Management, 315-443-2361.
Faculty Amiya Basu, E. Scott Lathrop, Eunkyu Lee, Tridib Mazumdar, S.P. Raj, Byong Duk Rhee, Clint B. Tankersley, Frances Gaither Tucker, David Wilemon
The marketing management program in the Whitman School is designed for students to encounter all the basic challenges in the industry: how a company decides what to sell, the customers and market to target, and the best means of reaching them. In many courses, students work in project teams—just as professionals do—to create strategies for product development, pricing, promotion, and distribution. Students learn to respond to the demands of competitors, the government, and larger social issues.
Marketing graduates are prepared for broad and promising career options, including advertising and promotion management, business-to-business marketing, consulting, marketing management, marketing research, new product development, product and brand management, retailing and wholesaling, and sales management.
MAJOR REQUIREMENTS
All marketing management majors are required to take MAR 356. Other major courses depend on career objectives and should be selected with the assistance of a major advisor. Management electives in the major area of specialization are identified for each marketing management student in consultation with a departmental advisor.
Sophomore Year
MAR 255 Principles of Marketing (core requirement) 3
Junior Year
MAR 356 Marketing Research 3
Management electives 3-6
Junior and Senior Year
Three major electives chosen from the following:
| MAR 307 |
Sales and Strategic Partnerships
|
3 |
| MAR 357 |
Consumer Behavior |
3 |
| MAR 378 |
Industrial Marketing |
3
|
| MAR 400 |
Selected Topics: Services Marketing |
3 |
| MAR 401 |
Electronic Retailing and Marketing |
3 |
| MAR 444 |
New Product Management
|
3 |
| MAR 445 |
Brand Management
|
3 |
| MAR 455 |
Marketing Communications*
|
3 |
| MAR 456 |
Global Marketing Strategy |
3 |
| SCM 401 |
Supply Chain and Logistics Management
|
3 |
| SCM 421 |
Fundamentals of Sourcing |
3 |
| |
Management electives |
6 |
* Students who have taken
ADV 206 should not take
MAR 455.
Marketing Minor
ACC 201
|
Introduction to Accounting for Non-Management Students |
FIN 301
|
Finance for Non-Management Students |
EEE 370
|
Introduction to Entrepreneurship |
MAR 301
|
Principles of Marketing for Non-Management Students
|
Two additional MAR courses, some of which have prerequisites, or other courses approved as marketing electives